GrokTalk Blog

This Women’s History Month, we want to tackle four of the most persistent myths and outdated mindsets about women in business.

This International Women’s Day falls on the one-year mark of the beginning of one of the most difficult periods we’ve collectively experienced. Last year at this time, we were aware of the new, dangerous strain of coronavirus and feared it was about to hit us close to home. While we were uncertain of exactly how our lives and livelihoods would be impacted — we were even more oblivious to its disproportionate impact on the lives and livelihoods of women. We went on to endure a year of  social upheaval and political turmoil that exposed the fissures in the very foundation of justice and equality, and threatened the progress we’ve made toward creating a fair and equal society for every man, woman and child.

Leapgen’s Jess Von Bank welcomed Lorna Borenstein, Grokker’s founder and CEO, to her company’s Now of Work Podcast for a lively discussion about the “business of caring” for employees. Here are highlights of their conversation and key takeaways for employers, plus a link to the podcast so you can enjoy it in its entirety.

#EachforEqual is this year’s International Women’s Day theme. This #IWD2020 observance gives us the perfect opportunity to reflect on what we’re doing, as business leaders, to create a gender equal workplace, and to ask ourselves, "am I walking the talk?" To me, Each for Equal means everyone deserves an equal opportunity to be successful, personally and professionally — and we’re all responsible for helping each other along the way. As a mother and CEO, I take this as an imperative to do whatever I can to provide my family and colleagues with the resources and support they need to thrive across all areas of their lives.

Working from home, e-learning, sheltering in place — the whole family together, day in and day out. One activity overlaps into the next until the seemingly never-ending day comes to an end, only to start anew the next morning. This isn't unfamiliar territory for many employees, particularly women. Before the COVID-19 outbreak, their work day never really ended. It changed. During their “second shift,” they were taking care of their children and aging parents, getting a meal on the table, and managing any number of other household obligations. You might say that at least for now, this is the "new normal," blurring the lines for those working the "second shift" and amplifying all the challenges that come along with it.