Open enrollment season is well underway and employers are searching for ways to support their employees' wellbeing. Many organizations may instinctively throw traditional wellness programs at their employees, but before you become one of them, consider this — a recent WTW survey found that though 80% of organizations offer traditional wellness programs, just over a quarter (30%) of employees actually utilize them. A 2023 Gallup report found that a lack of relevance and personalization were two major reasons for this underutilization.
Given that many of the world’s top employers have diverse workforces dispersed across the US and the world, employers must address these four problems when considering a wellness program:
- Diverse Needs and Preferences: Employees across different regions and cultures have unique wellness needs and preferences.
- Language Barriers: Content must be accessible in multiple languages to ensure inclusivity and maximize reach.
- Cultural Sensitivity: Programming needs to be adapted to respect cultural norms and sensitivities.
- Engagement and Motivation: Maintaining consistent engagement levels across a geographically dispersed workforce can be challenging.
Grokker’s wellbeing platform was designed to address these issues so organizations like yours can support employee wellbeing with a solution that leads to triple engagement and reduced utilization costs. Here’s how.
Grokker's Approach to Global Wellness
- Personalized Content: Each member’s experience with Grokker is personalized through a dynamic onboarding experience. It starts with an individual assessment that includes questions about their interests, ensuring members have a fully curated experience. We aggregate member data to tailor their experience to their wellbeing needs. Our newest solution, GrokkyAi, delivers personalized content recommendations to employees based on their interests, goals, and preferences. For example, a member can simply type “Grokky, I’m stressed” or “I need a low-impact workout, my back hurts,” and receive a recommendation for the right Grokker program. Grokky will also provide a link to a point solution offered by their employer so they don’t have to spend hours searching for the relief they need.
- Culturally Relevant Programming: Much of today’s workforce is dispersed around the globe. To truly meet the needs of your entire population, savvy organizations need to employ a solution that ensures accessibility for a global workforce. Grokker currently features five languages (English, Spanish, French, Korean, and Mandarin) and supports diverse populations with a roster of experts from multiple backgrounds so employees truly feel represented. Additionally, Grokker develops content and challenges that are sensitive to cultural differences and preferences. For example, Grokker client Trane Charmes was celebrating 50 years in business. We set up a custom challenge for their team to celebrate this milestone, encouraging them to walk or run 50 kilometers (about 31 miles) in one month.
- Engagement Strategies for Global Teams: Reaching diverse and dispersed populations can be tough, even if your team is in the same time zone. Grokker helps some of the world’s largest organizations, such as Amazon, Target, and Pfizer, engage their populations through custom challenges, incentives, and gamification. Each of these strategies fosters community within the organization and with other members on the Grokker platform. Members often cite the Grokker community as a key aspect of their enjoyment of each program, as this member testimonial shows: “I will miss the weekly program updates and encouragement and videos. This was a great community and I enjoyed all the support and tools to be successful.”
With these strategies, it’s no wonder that Grokker consistently maintains a 3x higher engagement rate than other wellbeing platforms.
Grokker in Action
Grokker’s true impact is best seen in action, like in the Disney team challenge, where over 50% of participants reported a stress reduction, or in the Trane Technologies team challenge, where almost 100% of participants achieved their goals.
Companies seeking to implement effective, engaging, and culturally sensitive wellness initiatives for their global workforce would benefit from selecting a wellbeing platform that’s proven to drive engagement while reducing retention costs. Grokker’s mix of engaging, targeted content, gamification, incentives, and challenges makes engaging with global teams easier than ever before.
