Employees need fresh, relevant, and accessible content that fits into their daily lives and inspires real behavior change. Here are three reasons why.

Having worked in the health and wellness industry for the past 18 years, I’ve seen the evolution from early internet-based wellness programs to mobile health and now AI-powered solutions. One thing has remained constant: content is the foundation of engagement, personalization, and credibility.

Employees need fresh, relevant, and accessible content that fits into their daily lives and inspires real behavior change. That’s why Grokker offers more high-quality, up-to-date content than any other wellness platform.

Engagement: More Variety Means More Participation

If employees can’t find content that speaks to them, they won’t engage. A deep and diverse content library ensures something for everyone, from fitness and nutrition to stress management and financial wellness.

• A wellness program needs to fit into employees’ busy lives. Grokker’s extensive content library is available on-demand across multiple digital channels, so employees can engage whenever it’s convenient for them.
• Video-based content drives higher engagement. Research shows that people retain 95% of a message delivered through video, compared to just 10% through text. High-quality, engaging videos make it easier for employees to stay committed.
• Community features and interactive challenges increase motivation. Programs that offer social feeds, direct access to experts, and group challenges help create accountability and sustained participation.

Personalization: The Right Content for the Right Person

No two employees are the same, so a one-size-fits-all approach doesn’t work. Grokker’s vast content library enables hyper-personalized experiences that align with individual goals, interests, and abilities.

• Employees need wellness programs that align with their specific needs. Whether they’re focused on stress reduction, weight loss, or improving fitness, Grokker delivers tailored content to meet them where they are.
• A personalized experience requires intelligent search and customization. Employees should be able to easily find content based on their preferences, from topic and difficulty level to time commitment.
• Holistic wellbeing is key to long-term success. Wellness goes beyond exercise — it includes mental, emotional, and financial health. Grokker provides employees with structured programs that include something daily for the mind, body movement, and activity tracking to support their full wellbeing journey.

Credibility: Trusted Experts, Not Social Media Trends

Trust is critical when it comes to employee health and wellness. Employees need guidance from experienced professionals — not unverified influencers or the latest internet trends.

• Grokker works with a diverse group of credentialed experts across fitness, nutrition, mental health, and financial wellness to provide accurate, science-backed guidance.
• A broad range of expert voices ensures inclusivity. Employees should feel represented and supported, regardless of background or experience level.
• Outdated, generic content doesn’t work. Unlike many competitors that rely on a limited and aging content library, Grokker continuously updates its platform with fresh material aligned with the latest research and employee needs.

Why Grokker? More Fresh Content = More Engagement, More Results

Wellness programs must evolve alongside the workforce. Grokker leads the industry with an ever-growing library of expert-led videos, personalized programs, and community-driven engagement tools — far outpacing competitors who offer stale, outdated content.

The right content drives engagement, and engagement drives results. If you’re looking for a wellness solution that employees will use and benefit from, Grokker’s fresh, expert-driven approach is the answer.

Let’s connect and explore how Grokker can take your wellbeing program to the next level.