Lorna Borenstein
I’m the CEO and Founder of Grokker, where we're solving one of HR's most expensive problems: employee benefit underutilization.
Here's what that costs companies: wasted spend on unused programs, HR teams drowning in "where do I go?" questions, employee confusion around the benefits they actually have access to, and rising healthcare costs from people ending up in the wrong (expensive) care.
So we built something different. Grokker is a wellbeing and benefits activation platform that unifies personalized content, behavior change programs, and real-time benefits navigation into one experience. Think of it as giving every employee a trusted guide who speaks their language, knows your company's programs inside and out, and delivers the right next step instantly.
Our secret weapon? GrokkyAi, our conversational AI agent that doesn't just point people to resources but understands intent, connects employees to the lowest-acuity care option, and routes them to exactly the right benefit in the moment they need it. And we do it all in a HIPAA-compliant environment that actually respects employee privacy.
The results speak for themselves: 95% of employees feel motivated to improve their health, 90% believe their employer cares, and companies see measurable ROI through increased benefit utilization and reduced HR burden. We're talking 68% lower employee churn, 3x increases in key benefit usage, and millions saved in healthcare costs. These metrics arearen't vanity metrics; they're proof that when you make wellbeing and benefits actually accessible, people use them, and businesses win. And when you show your employees you actually care, they are happier, healthier, and more productive.
That’s why I wrote It's Personal: The Business Case for Caring, because I believe the future of work isn't just about benefits packages, but about genuine human connection. The book explores what I call the Human Connection Movement™: the growing recognition that when employees feel connected to each other and valued by their organization, everything improves.
As a speaker and thought leader, I discuss workplace wellbeing at high-profile conferences and in publications such as The Economist and Financial Times. I've been named an International Business Times "Social Capital" CEO, am a recipient of the Titan Woman in Business Award, contribute to Forbes, and my work has been featured in Bloomberg, Fast Company, Entrepreneur, SHRM, and Chief Learning Officer, among others.
If you're an HR leader, CFO, or CHRO tired of benefits that sit unused while costs keep climbing, let's talk. Because wellbeing shouldn't be complicated. It should just work.
