It's Personal
The Business Case for Caring
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Failure to keep up with the needs of today's workforce is costing businesses billions of dollars every year
The solution lies in the concept of caring: supporting and engaging a diverse workforce while bolstering their sense of purpose, belonging, and balance™
GUEST CONTRIBUTORS
Hear from business leaders at some of the most innovative employers in the world sharing real-world examples of organizational caring in action
Foreword by Libby Sartain, Former CHRO Southwest Airlines and Yahoo!
WHAT'S IN THE BOOK
Research-based insights, step-by-step guidance, and real-world use cases
Build the case
Demonstrate care for your employees that’s consistent with your culture and values
The mismatch between what employees need and what companies are providing goes beyond outdated business practices — people's mindsets have changed along with workforce demographics. If they don't feel cared for they'll vote with their feet. Identify what they want and need (hint: it’s more than just a paycheck!) and use those insights to create a new employee value proposition that's good for them and your business.
Sell the plan
Understand your goals, identify the influencers, and sell your vision for a better future
You've identified what needs to be done, but inspiring transformational change will require selling this vision of a better future. You’ll identify who your influencers and decision makers are, zero in on behaviors that can be nudged toward positive outcomes, and use the 10-Step Mini Deck Approach™ to present an outcome so compelling that they’ll ultimately want to help you create it.
Create the culture
Inculcate wellbeing into your culture so employees can see, believe, and live your shared values
Words alone won’t prove that your company is a truly caring one. You need to show it, model it, and reinforce it – because in this case, actions really do speak louder than words. You’ll keep your new program on track by ensuring every employee is treated as a whole person, measuring only what matters, keeping yourself — and your team — honest, and celebrating the little wins along the way.
