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It's Personal
The Business Case for Caring

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Failure to keep up with the needs of today's workforce is costing businesses billions of dollars every year

The solution lies in the concept of caring: supporting and engaging a diverse workforce while bolstering their sense of purpose, belonging, and balance™

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GUEST CONTRIBUTORS

Hear from business leaders at some of the most innovative employers in the world sharing real-world examples of organizational caring in action

Foreword by Libby Sartain, Former CHRO Southwest Airlines and Yahoo! 

 

Christine Buck 2
TOUCH
Christine Buck Global Head of Marketing & Brand, Talent & Culture, Morningstar“It's not about putting what the corporation wants first. It's about putting your people at the center of the story.”
Christine Buck Global Head of Marketing & Brand, Talent & Culture, Morningstar
Akilah Cadet 2
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Dr. Akilah Cadet Founder and CEO, Change Cadet“it’s really important to figure out our common language, our resources, and our approach to learn and unlearn, advocate, and support each other.”
Dr. Akilah Cadet Founder and CEO, Change Cadet
Stedman Graham
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Stedman Graham Chairman & CEO of S. Graham & Assoc. NYT Best-Selling Author“Leaders can’t get to their vision without empowered people around them, and for that, caring is imperative.”
Stedman Graham Chairman & CEO of S. Graham & Assoc. NYT Best-Selling Author
Geraldine Laybourne
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Geraldine Laybourne Inductee, Television Hall of Fame“I believe that a good culture is where everybody is looking out for each other and making sure that everyone gets A's.”
Geraldine Laybourne Inductee, Television Hall of Fame
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Zander Lurie Chief Executive Officer, SurveyMonkey“By supporting employees, they will feel more connected to work and feel more supported, so they’ll be less likely to leave.”
Zander Lurie Chief Executive Officer, SurveyMonkey
Susan Lyne 2
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Susan Lyne Mass Media Legend & Managing Partner, BBG Ventures“The most important skill is the ability to identify the best talent and recruit them — make them want to work for you.”
Susan Lyne Mass Media Legend & Managing Partner, BBG Ventures
Caryn Marooney 2
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Caryn Marooney General Partner, Coatue“Employees are hungry for a sense they’re living the values they have professed to matter. And it’s the everyday habits that end up being the things that make the values come alive.”
Caryn Marooney General Partner, Coatue
Kay
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Kay Mooney Former Vice President, WellBeing, Aetna, a CVS Health Company“Employers can do good and do well at the same time. These are not mutually exclusive.”
Kay Mooney Former Vice President, WellBeing, Aetna, a CVS Health Company
Ryan_Picarella
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Ryan Picarella President, Wellness Council of America“Caring needs to be built into organizational systems—the norms, policies, rules, and traditions that inform day-to-day life.”
Ryan Picarella President, Wellness Council of America
Susan_Schuman
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Susan Schuman Executive Chair, SYPartners“You can’t fully activate or transform a company to pursue a new future until you create conditions for the teams inside that company to thrive.”
Susan Schuman Executive Chair, SYPartners
Libby_Sartain
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Libby Sartain Former CHRO Southwest Airlines and Yahoo! “The relationship between employer and worker must be more than just a commitment to performing work in return for compensation. It involves trust.”
Libby Sartain Former CHRO Southwest Airlines and Yahoo! 
GR136 Final Web Images 1200x1200 Lorna Borenstein
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Lorna Borenstein Grokker Founder & CEO“The world is waking up to the reality that work is personal.”
Lorna Borenstein Grokker Founder & CEO

WHAT'S IN THE BOOK

Research-based insights, step-by-step guidance, and real-world use cases 

 

Build the case

Demonstrate care for your employees  that’s consistent with your culture and values

The mismatch between what employees need and what companies are providing goes beyond outdated business practices — people's mindsets have changed along with workforce demographics. If they don't feel cared for they'll vote with their feet. Identify what they want and need (hint: it’s more than just a paycheck!) and use those insights to create a new employee value proposition that's good for them and your business.

 

Sell the plan

Understand your goals, identify the influencers, and sell your vision for a better future

You've identified what needs to be done, but inspiring transformational change will require selling this vision of a better future. You’ll identify who your influencers and decision makers are, zero in on behaviors that can be nudged toward positive outcomes, and use the 10-Step Mini Deck Approach to present an outcome so compelling that they’ll ultimately want to help you create it.

 

Create the culture

Inculcate wellbeing into your culture so employees can see, believe, and live your shared values 

Words alone won’t prove that your company is a truly caring one. You need to show it, model it, and reinforce it – because in this case, actions really do speak louder than words. You’ll keep your new program on track by ensuring every employee is treated as a whole person, measuring only what matters, keeping yourself — and your team — honest, and celebrating the little wins along the way.